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The Reebok shoe company is like a streaky jump shooter; when they are hot they are hot, but when they are not nobody is interested. This has been a way of life for the Reebok brand since its inception. They wow the sneaker industry one year, just to turn around and lay an egg the next.

With Reebok joining hands with Adidas, they are looking to regain the popularity that they experienced in the early 90’s. By continuing to build and market products around NBA superstars, Reebok kicks will soon again be popular among ballers all over the world.