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First & Foremost BDW - Boy Done Wrong is a Label of Substance. Its creator is an experienced designer who, bored & uninspired with the shallow trends that the fashion industry repeatedly generates, wants to stay true to design & offer premium product to the UK Boy who has the edge.

Inspired by the look & feel of the cleaner labels from Italy our aim is to consistently offer season after season quality not fashion - a pure simplistic style that has a true identity with a real UK feel. That is our guarantee, that we will never sacrifice our identity to chase frivolous fashion trends like the vast majority of other brands do. Our image is strong & always will be. We can be relied upon to always offer a solid look that will play on fresh seasonal colours, subtle but sophisticated detail that incorporates: clever pocketing, garment dying & graphic detail that the discerning buyer will appreciate. We source the very best European fabrics and utilise the best European manufacturing available. The factories we use are second to none. Nothing is left to chance now available at Schindler Shop Stockport